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1 product puffing
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2 крикливое восхваление товара
Advertising: product puffery, product puffingУниверсальный русско-английский словарь > крикливое восхваление товара
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3 славословие в адрес товара
Advertising: product puffery, product puffingУниверсальный русско-английский словарь > славословие в адрес товара
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4 Werbung
Werbung f 1. GEN (infrml) ad; 2. V&M advertisement, advertising, billing, publicity; (infrml) advert (Anzeige, Inserat) • ohne Werbung GEN unadvertised (Produkt) • Werbung machen für V&M advertise for • Werbung treiben V&M advertise* * *f 1. < Geschäft> ad infrml ; 2. <V&M> advertisement, advertising, billing, publicity, Anzeige, Inserat advert infrml ■ ohne Werbung < Geschäft> Produkt unadvertised ■ Werbung machen für <V&M> advertise for ■ Werbung treiben <V&M> advertise* * *Werbung
advertising, advertisement (Br.), propaganda, publicity, promotion (US), copy, (Anwerbung) enrolment, enlistment, recruiting (US), (Aufträge) soliciting, (Stimmen) canvassing, (Verkaufsförderung) sales promotion;
• aggressive Werbung disparaging (knocking, Br., competitive, US) copy, competitive advertising (US);
• anreißerische Werbung puffing advertising (publicity) (Br.), ballyhoo (coll.);
• ansprechende Werbung appealing advertising, advertising appeal;
• anstößige Werbung indecent advertising;
• antizyklische Werbung anticyclical advertising;
• redaktionell aufgemachte Werbung editorial advertisement, editorial (sl.);
• aufklärende Werbung reason-why advertising;
• an ethischen Gesichtspunkten ausgerichtete Werbung ethical advertising;
• belehrende Werbung educational advertising;
• betrügerische Werbung deceptive advertising;
• diskriminierende Werbung discriminatory advertising;
• überregional durchgeführte Werbung nation-wide (across-the-board) advertising;
• einführende Werbung original advertisement;
• eingeblendete Werbung tie-in advertising;
• erzieherische Werbung educational copy;
• firmenbetonte (firmeneigene, institutionelle) Werbung institutional advertising (US);
• fremdsprachige Werbung foreign-language advertising;
• geballte Werbung mass advertising;
• gefühlsbestimmte Werbung sense-appeal copy;
• gelegentliche Werbung opportunity advertising;
• gemeinsame Werbung association (cooperative) advertising;
• auf Massenwirkung gerichtete Werbung mass-emotional appeal;
• auf einen bestimmten Personenkreis gerichtete Werbung selective appeal;
• direkt gestreute Werbung direct advertising;
• gezielte Werbung direct (selective) advertising (advertisement);
• großzügige Werbung large-scale advertising;
• herabsetzende Werbung disparaging (knocking-down, competitive) copy;
• im eigenen Betrieb hergestellte Werbung in-house advertising;
• institutionelle Werbung institutional (US) (goodwill) advertising;
• irreführende Werbung misleading (deceptive) advertisement (advertising);
• kindbezogene Werbung kid appeal;
• kostspielige Werbung expensive advertising;
• lautere Werbung advertising ethics;
• marktschreierische Werbung puffing advertising (Br.);
• massierte Werbung mass advertising;
• nachfassende Werbung follow-up advertising;
• produktbezogene Werbung product advertising;
• redaktionelle Werbung editorial publicity;
• kostenlose redaktionelle Werbung write-up (US), free puff (Br.);
• reißerische Werbung loud publicity, harmless puffing (Br.);
• schwungvolle Werbung dynamic advertising;
• sensationelle Werbung stunt advertising, gimmick (US);
• täuschende Werbung misleading advertising;
• überregionale Werbung national (general, nation-wide) advertising;
• überzogene Werbung persuasive advertising, advertisement puff (Br.), harmless puffing (Br.);
• ungewöhnliche Werbung offbeat advertising;
• ungezielte Werbung non-selective advertising;
• unlautere Werbung unethical advertising;
• unterschwellige Werbung subliminal advertising;
• unterstützende Werbung auxiliary advertising;
• unverlangte Werbung unsolicited advertising;
• unwahre Werbung false advertising;
• zwei miteinander verbundene Werbungen tie-in;
• vergleichende Werbung competitive (comparative) advertising;
• verpuffte Werbung fall-flat advertising;
• in rascher Folge wiederholte Werbung high-pressure advertising;
• wirksamste Werbung advertising pulling the best results;
• zielbewusste Werbung systematic advertising;
• zugkräftige Werbung audience builder, attractive advertising;
• zusätzliche Werbung accessory (supplementary) advertising;
• Werbung bei Aktienkunden stock touting (US);
• Werbung von Arbeitskräften recruiting of labor (US);
• Werbung durch Ausgabe von Warenproben sample advertising;
• Werbung auf Bundesebene national advertising (US);
• Werbung auf dem Bürgersteig pavement advertisement;
• Werbung mit größter Durchschlagskraft advertising pulling the best results;
• Werbung im Einzelhandelsgeschäft point-of-sale (purchase) advertising;
• Werbung innerhalb des Einzelhandelsgeschäfts inside-the-store advertising;
• Werbung in Fachkreisen professional advertising;
• Werbung in Fachzeitschriften trade-paper advertisement;
• Werbung für den Fremdenverkehr tourist advertising;
• Werbung für Gelegenheitskäufe bargain-sale advertising;
• Werbung für Grundstücksbeteiligungen syndicate advertising;
• Werbung für Industrieerzeugnisse industrial advertising;
• Werbung am Kaufort point-of-purchase advertising;
• Werbung mit Kennziffern keyed advertising;
• Werbung beim Kunden direct advertising;
• Werbung im Ladeninnern inside-the-store advertising;
• Werbung mit Lockartikeln bait advertising;
• Werbung in der Luft air advertisement, aerial advertising;
• Werbung für Markenerzeugnisse (Markenartikel) brand advertising;
• Werbung in gedruckten Medien print[ed] advertising;
• Werbung von Mitgliedern membership drive;
• Werbung durch Musterverteilung sampling, free trial, free-gift (novelty) advertising;
• Werbung durch Plakate outdoor (billboard, Br.) advertising;
• Werbung durch Postversand direct-mail promotion (US);
• Werbung mit dem [niedrigen] Preis price advertising;
• Werbung in der Presse press (newspaper) advertising;
• Werbung im Rundfunk broadcast advertising;
• Werbung für Sonderangebote bargain-sale advertising;
• Werbung in der Straßenbahn streetcar advertising;
• Werbung in den Tageszeitungen newspaper advertising;
• Werbung in Verbindung mit einem Fernsehprogramm program(me) advertising;
• [breit gestreute] Werbung für den Verbraucher [large-scale] consumer advertising;
• Werbung am Verkaufsort point-of-purchase advertising;
• Werbung an der Verkaufsstelle point-of-purchase advertising;
• Werbung an einem Verkehrsknotenpunkt head-on position;
• Werbung in eigenen Verkehrsmitteln self-operation;
• Werbung in öffentlichen Verkehrsmitteln travel(l)ing display;
• Werbung am Verkehrsstrom outdoor advertising;
• Werbung durch Verteilung von Geschenkartikeln novelty (free-gift) advertising;
• viel Geld für Werbung ausgeben to advertise in a big way;
• Werbung betreiben to advertise;
• auffällige Werbung betreiben to beat (thump) the drum;
• Werbung durchführen to publicize, to advertise;
• großzügige Werbung veranstalten to advertise widely;
• jem. unverlangt Werbung zusenden (Internet) to spam s. o. -
5 advertizing
сущ.
1) рекламирование
2) рекламное дело
3) публикация объявлений
4) реклама см. тж. announcement advertizing appropriation advertizing association advertizing budget advertising costs advertising expenditures advertising message advertising outlay/expenses advertising program advertising research advertising theme advance advertising anticompetitive view of advertising classified advertising commercial advertising consumer advertising cooperative advertising display advertising electrical advertising follow-up advertising free editorial advertising group advertising illuminated letter advertising large scale advertising program mail-order advertising media advertising national advertizing patent advertising price advertising product advertising procompetition view of advertising publicity-mast advertising reminder advertising selective advertising technical press advertising advertising agent advertising agency advertising campaign advertising drive advertising man advertizing manager advertising media billboard advertising direct-mail advertising institutional advertising low-pressure advertising misleading advertising outdoor advertising permanent poster advertising point-of-purchase advertising puffing advertising subliminal advertising trade advertising transit advertising two-step formal advertising direct-mail advertising direct response advertising Syn: publicityБольшой англо-русский и русско-английский словарь > advertizing
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6 plug
1. n пробка, заглушка; клин; затычка2. n кран3. n пожарный кранplug valve — конический клапан; пробковый кран
4. n эл. штепсельная вилка; штыковой контакт5. n эл. запальная свеча, свеча зажиганияhot plug — "горячая " свеча зажигания
sparking plug — запальная свеча, свеча зажигания
6. n эл. разъём7. n эл. воен. поршневой затвор8. n мед. тампон9. n мед. пломба10. n мед. геол. экструзивный бисмалит11. n мед. геод. репер12. n мед. штранг, прессованный табак13. n мед. жевательный табак14. n мед. разг. удар15. n мед. амер. разг. цилиндр16. n разг. амер. загнанная или старая лошадь, кляча17. n разг. неумелый, нескладный человек; плохой работник18. n разг. амер. плохой боксёр-профессионал19. n разг. зубрила20. n разг. неходкая книга, книга, не имеющая сбыта21. n разг. амер. неходкий товар22. n разг. амер. фальшивая монета23. n амер. разг. плаг, рекламная вставкаthe actress was happy to give her new show a plug — актриса с удовольствием рассказала о новой постановке, в которой она участвует
24. n амер. разг. рекомендация25. n амер. разг. разг. пуля, свинец26. n амер. разг. студ. жарг. подстрочник, шпаргалка27. n амер. разг. канад. разг. затор брёвен28. n амер. разг. гидр. перемычка29. n амер. разг. рыб. искусственная приманка; блесна30. n амер. разг. кусок дёрна31. v затыкать, закупоривать, законопачивать; вставлять пробку, затычку, заглушку32. v забивать в стену деревянную пробку33. v мед. вводить тампон, тампонировать34. v мед. пломбировать35. v мед. разг. сорвать планы, помешать36. v разг. наносить удары; ударять37. v разг. всадить пулю; попасть38. v разг. без конца повторять39. v разг. вводить в моду, популяризировать40. v разг. рекламировать41. v разг. работать изо всех сил, корпеть42. v разг. налегать на вёсла43. v разг. вырезать кусочек на пробу44. v разг. канад. разг. образовывать заторСинонимический ряд:1. chewing tobacco (noun) cake; chaw; chew; chewing tobacco; cud; cut; twist2. jack (noun) attachment plug; connection; fitting; floor plug; jack; outlet; plug fuse; socket; wall plug3. puff (noun) blurb; puff; puffing; write-up4. stopper (noun) bung; clog; cork; lid; obstruction; spike; spill; stopper; stopple; wedge5. promote (verb) advertise; boost; build up; mention; promote; publicise; publicize; push; put on the map; sell; write up6. stop (verb) block; choke; clog; close; congest; cork; fill; jam; obstruct; occlude; stop; stopper; stuffАнтонимический ряд:criticize; open; opening
См. также в других словарях:
puffing — puff·ing / pə fiŋ/ n: the practice of making exaggerated commendations esp. for promotional purposes; also: the exaggerated commendations made ◇ Generally, a seller cannot be held liable for misrepresentation for statements that amount to mere… … Law dictionary
puffing — An expression of opinion by seller not made as a representation of fact. Gulf Oil Corp. v. Federal Trade Commission, C.C.A.5, 150 F.2d 106, 109. Exaggeration by a salesperson concerning quality of goods (not considered a legally binding promise); … Black's law dictionary
puffing — The exaggeration of the usefulness or value of a product or anything else for sale. Salesmanship is part of a salesman s job, but outright lies or exaggerations can result in a lawsuit for the rescission of a contract or for fraud … Business law dictionary
cereal processing — Introduction treatment of cereals (cereal) and other plants to prepare their starch for human food, animal feed, or industrial use. Nutrient composition of selected raw cereal grains (per 100 grams)Cereals, or grains, are members of… … Universalium
Health effects of tobacco — Part of a series on Tobacco … Wikipedia
puff — [[t]pʌ̱f[/t]] puffs, puffing, puffed 1) VERB If someone puffs at a cigarette, cigar, or pipe, they smoke it. [V at/on n] He lit a cigar and puffed at it twice... [V at/on n] He nodded and puffed on a stubby pipe as he listened. [Also V n, V] … English dictionary
Puffery — Peacock words redirects here. For the Wikipedia policy, see Wikipedia:Manual of Style (words to watch). Puffery as a legal term refers to promotional statements and claims that express subjective rather than objective views, which no reasonable… … Wikipedia
industrial glass — Introduction solid material that is normally lustrous and transparent in appearance and that shows great durability under exposure to the natural elements. These three properties lustre, transparency, and durability make glass a favoured… … Universalium
Victoria (Australia) — Coordinates: 37°0′S 144°0′E / 37°S 144°E / 37; 144 … Wikipedia
Mark Eden bust developer — For the British actor, see Mark Eden. The Mark Eden bust developer was widely advertised in women s magazines of the 1960s and 1970s. The Mark Eden bust developer was a device and regimen sold by the Mark Eden company of San Francisco, California … Wikipedia
folk art — folk art, adj. folk artist. artistic works, as paintings, sculpture, basketry, and utensils, produced typically in cultural isolation by untrained often anonymous artists or by artisans of varying degrees of skill and marked by such attributes as … Universalium